Born in Donegal and raised in Kenya, creativity and sustainability has always been the epicentre of Amy's (the founder) upbringing. IMARA, means strong and resilient in Kiswahili. IMARA earth is the continuation of her love to create and grow sustainably and ethically. Founded in the Summer of 2019, she finally decided to follow her dreams and create her own brand. She started with her very own unique invention, she calls the 'hag'.